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The survey of WOMADelaide patrons was conducted during the weekend of March 10 -12, 2006, to identify characteristics of visitors, event satisfaction, prior and return visitation trends and to measure the economic impact of the event.

• The event attracted an estimated total of 75,000 attendances over the 3 day festival with 44.2% of attendees were visitors to Adelaide, and 40.0% visitors to SA and 5% being from regional South Australia.
• The survey indicated 78% of the visitors to the state would not have made the trip to South Australia if not for the WOMADelaide event.
• It is estimated that these event specific out of state visitors stayed an average of some 4.9 nights in Adelaide, and 1.01 nights elsewhere in South Australia.
• The event can therefore an estimate 44,700 visitor nights in the state of South Australia, and 42,160 nights in metropolitan Adelaide (including intrastate).
• A 14.8% of Adelaide residents who attended the event responded to the survey that they would have holidayed out of the state if the event had not been held in Adelaide.
• The average event specific visitor spent an estimated $605 in the State during their visit (or $101 per visitor night).
• Therefore the holding of the event in South Australia is estimated as producing a total net economic benefit of $6.5 million in terms of incomes (GSP) and 100 FTE’s of employment.
• These estimated outcomes represent an approximately 16% increase over the estimated outcomes from the event in 2005.
• 96% of Adelaide respondants considered the event important to the state.
• In addition to the economic impact, there were many other benefits associated with WOMADelaide 2006. These include promoting and enhancing the image of the City of Adelaide and South Australia as an attractive, vibrant and culturally diverse destination, attracting increased national media exposure for the event and Adelaide, extending the reputation of Adelaide for staging world class events and attracting increased interstate and international visitor nights.
• A very high level of satisfaction with the overall event was recorded with specific comments relating to the fantastic location, the relaxed family atmosphere, the comfort and inclusiveness of event and the event management and programming.